The name of the facility, “Kaika Tokyo by THE SHARE HOTELS,” which is a fusion of art storage and a hotel for the year 2020, reflects the desire to “Kaika,” meaning a visible storage facility, to promote and “Kaika” Japanese art culture, and to support the “flowering” of artists’ talents in the future. The museum is actually home to a number of art galleries. In fact, the museum houses a variety of artworks, including a storage room where several art galleries store their works for public viewing.
The VI plan was devised based on research into wooden crates used for storing and transporting art works and information printed on the crates, as they were originally used as transportation warehouses. The variable structure of the crates, in which textual information is stacked and arranged in rows, is inspired by the situation in which crates are stored in a warehouse, and this concept is common to everything from signage to price tags on products. In the signage design of the hotel, the original wooden crates were made as the support for the signage, and designed to function as signs while utilizing the appearance of the crates by stacking and lining up the crates. The typeface was selected in a gothic font that evokes the quality of the hotel, and the pictogram follows the elements of the typeface, aiming for a unified design throughout.